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PROUDLY Home

LEARN MORE ABOUT MOM APPROVED

Find out why Moms are giving PROUDLY their stamp of approval.

LEARN MORE ABOUT MOM APPROVED

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The first baby brand centering the unique skin & hair needs of Black & Brown babies to deliver products better for all

Shop all products

LEARN MORE ABOUT MOM APPROVED

Find out why Moms are giving PROUDLY their stamp of approval.

LEARN MORE ABOUT MOM APPROVED

Shop all products

The first baby brand centering the unique skin & hair needs of Black & Brown babies to deliver products better for all

Shop all products

BEST SELLERS

Our Awards Speak For Themselves

ALL OVER BALM

GENTLE TOUCH BABY WIPES

SKIN CARE & HAIR CARE

Moisture layering gift set

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PROUDLY™ MADE

Our expert team formulates for the needs of the darkest skin tones, which are more prone to eczema and intense dryness.

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EXTRA-SPECIAL ATTENTION FOR OUR EXTRA-SPECIAL SKIN

Learn about what makes our skin special and how we develop products to nourish dry, sensitive skin.

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No sketchy stuff!™

Say ‘see ya!’ to thousands of nasties that shouldn’t be in a baby product. We are committed to thoughtful formulation and ingredient transparency.